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Product Launch Design

Project type

Big Scale Event Design

Date

Sep. 2015

Location

Shanghai

This is a project for a relaunch conference about a financial brand domain name. An internet service organization will appear in a brand-new form. The organizer used the name "Jin Yi-Qiu Jin" as the event theme. They aimed to reconstruct a new time and space in internet finance through intertwined beams of light. With the brand renewal, the event also launched new products and company strategies. In line with the conference name, the stage design centered on a chessboard. 3D projection technology enhanced the on-site atmosphere.

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